Video & Short-Form Content
From script to edit: Reels, TikTok, Shorts, product and explainer videos that stop the scroll and move people toward a purchase.
Learn moreMarketing & AI · Social Media & Video
Social media management that builds brand and supports sales
Strategy, content, publishing and community management on Facebook, Instagram, LinkedIn and TikTok — designed to support recognition and sales.
What is social media management?
Social media management is the ongoing running of a company's profiles on Facebook, Instagram, LinkedIn and TikTok: strategy, content planning, copywriting, graphics, short-form video, publishing, community management and performance analysis. This service covers organic content and profile management; paid Facebook and Instagram campaigns are handled separately as Meta Ads.
Yore Solutions manages social media remotely for companies in the United States and Europe. We start with what the brand should say, to whom and for what business purpose, then build repeatable formats and a publishing rhythm your team can sustain. Content is meant to support recognition, trust and sales, not just fill a calendar. Behind it is a team with 15+ years of experience in marketing and e-commerce, with a dedicated video and short-form content service for Reels, TikTok and Shorts.
Who social media management is for
Local and service businesses
Contractors, clinics, restaurants, gyms, salons and home services. Completed work, reviews, the team and day-to-day activity on Facebook and Instagram, plus Google Business Profile posts, so people choose you before they call.
B2B companies and manufacturers
Expert content, case studies, process and product video and founder or engineer voices on LinkedIn, where buyers research vendors. Fewer lifestyle posts, more proof of competence.
E-commerce and DTC brands
Product discovery, launches, user-generated content, creator collaborations and Instagram or TikTok Shop, driving repeat visits and feeding your paid campaigns with creative that already works.
Founders and executives
Personal-brand programs on LinkedIn: positioning, a content system built from your real opinions and experience, and ghostwriting with your approval, without generic AI-sounding posts.
Facebook, Instagram, LinkedIn or TikTok: which channels make sense for your business?
The right platform depends on your audience and buying process. Facebook still matters for local communities, groups and older audiences. Instagram works for visual brands, services and e-commerce. LinkedIn is where B2B buyers, recruiters and partners look at who you are. TikTok reaches people who have never heard of you through short-form video. Instead of copying the same post everywhere, we define priority channels and a role for each format.
| Platform | Best for | Core formats |
|---|---|---|
| Local businesses, communities, events, 35+ audiences | Posts, Reels, Stories, groups, reviews | |
| Visual brands, services, e-commerce, lifestyle | Reels, carousels, Stories, Shop | |
| B2B, professional services, recruiting, founders | Text posts, documents, video, company page | |
| TikTok | Reach beyond followers, DTC, younger audiences | Short-form video, TikTok Shop, creator content |
Content that supports sales, not just a calendar
Every plan starts with content pillars: the three to five topics the brand should be known for, each tied to a business purpose such as trust, education, proof or offer. From these we build repeatable formats (before and after, customer questions, behind the scenes, expert take, product in use) so your team is not inventing every post from scratch.
Useful material rarely needs a studio. It comes from projects, products, processes, customer questions and short expert statements. We prepare shot lists for your team or work with the footage you already have, and turn it into posts, carousels, Stories and short-form video with captions and platform-ready versions.
Community management and reputation
Comments, messages and reviews are handled according to agreed rules and response times, in your brand voice. Questions that signal buying intent are routed to sales the same day; complaints are acknowledged publicly and resolved privately. For businesses that depend on reviews, we combine social media with a review-collection routine that feeds Google and Facebook.
Organic social media vs. paid Meta Ads
This service focuses on profile management and content production. If you also want to scale reach or generate leads and sales with sponsored campaigns, we run Meta Ads on Facebook and Instagram as a separate service. Keeping the two apart keeps organic content work separate from media budget and campaign optimization, while the best-performing organic posts become tested creative for ads.
How much does social media management cost?
The price depends on the number of channels, publishing frequency, video-production scope, community management and whether filming is handled by us or your team. After a profile audit we propose a clear monthly scope and fixed fee, with no long-term contract.
What our social media management includes
- Strategy and content pillars: what the brand should talk about, to whom and for what business purpose.
- Facebook and Instagram: posts, carousels, Stories and Reels.
- LinkedIn: company page and executive content, documents and video.
- TikTok: short-form formats adapted to your brand and audience.
- Short-form video: scripts, footage selection, editing, captions and platform versions, in cooperation with our video service.
- Community management: comments, messages and reviews handled according to agreed rules.
- Reporting: reach, engagement, clicks, messages, inquiries and website traffic connected to the profiles.
How we work
Profile audit
We review your current communication, competitors, audience and available content.
Goals and channels
We define audiences, priority platforms, content pillars and measurable indicators.
Content plan
We build a publishing calendar and repeatable content formats, with an approval flow that fits your team.
Production and publishing
We create the content and publish it according to the plan, and handle comments and messages.
Analysis
We review performance monthly and adjust the next content cycle.
Why run your social media with Yore Solutions?
- Strategy and consistency. Content pillars, formats and a publishing rhythm matched to your brand and audience.
- Sales-aware content. The same team runs ads, SEO and websites, so social media feeds the rest of the funnel instead of living on its own.
- 15+ years of marketing and e-commerce experience, including social media for restaurants, retailers, manufacturers and service companies.
- End-to-end or partial support. The full process, or only the stage your team needs: strategy, production, publishing or moderation.
- Your voice, not generic AI posts. We use AI for research, variants and captions; the opinions, proof and stories are yours.
- Month-to-month cooperation, with profiles, content and assets remaining your property.
FAQ
Frequently asked questions
How much does social media management cost for a small business?
The price depends on the number of channels, publishing frequency, video scope and community management. After a profile audit we propose a clear monthly scope and fixed fee. Many small businesses start with one or two priority channels rather than every platform.
Can you manage Facebook and Instagram end to end?
Yes. We can handle strategy, content planning, copywriting, graphics, Reels, publishing, community management and reporting, or only the part of the process your team needs.
Do you manage LinkedIn for B2B companies and executives?
Yes. We run company pages and executive personal-brand programs on LinkedIn: positioning, content built from your real experience, ghostwriting with your approval, and reporting on reach, engagement and inbound inquiries.
I do not want to be on camera. Can you create faceless content?
Yes. Reels and TikToks can use products, completed work, processes, hands at work, screen recordings, captions, voice-over and B-roll. We adapt the format to the brand and the team's comfort.
Do you film on site in the United States?
We work remotely with US clients. For filming, we prepare shot lists and simple recording guidelines for your team or arrange a local videographer or creator where needed, then handle scripting, editing, captions and platform versions.
Do you also run Facebook and Instagram ads?
Yes, but paid Meta Ads are a separate service. This keeps organic profile management separate from ad budget, targeting and campaign optimization, while top organic content is reused as tested ad creative.
How do I know whether social media is helping my business?
In addition to reach and engagement, we track clicks, messages, inquiries, website traffic, review growth and other actions that can be connected to the profiles. We agree the measurement set at the start.
How often should a company post on social media?
Consistency matters more than volume. For most businesses, three to five posts a week on one or two priority channels, including one or two short videos, outperform daily posting everywhere. We set the rhythm to what your team and content sources can sustain.
Do you use AI to create social media content?
We use AI for research, drafting variants, captions and editing support, always with a human strategist and editor. Opinions, proof, customer stories and visuals come from your business, because generic AI-generated posts do not build trust or reach.
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