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AI search optimization (GEO): get cited by ChatGPT, Gemini and Perplexity
Content and architecture readable by generative search — so your company is the answer when customers ask AI.
What is AI search optimization (GEO)?
AI search optimization, also called generative engine optimization (GEO), is the set of activities that increase the chance that your brand, content or website is used as a source, cited or recommended in answers generated by AI systems such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. It builds on SEO fundamentals and adds clear, extractable content, an unambiguous brand entity, correct crawler access, structured data and credible mentions beyond your own site.
There is no tag or setting that guarantees presence in an AI answer. The goal of GEO is to raise the probability of being cited and to measure the change systematically. Yore Solutions helps companies in the United States and Europe do exactly that, drawing on 15+ years of SEO experience and hands-on work with generative search since AI Overviews launched.
Who AI search optimization is for
If your customers ask an AI assistant "who should I hire", "which product is best" or "how do I solve this" before they ever contact you, the answer they get is already shaping your pipeline.
Service and B2B companies
Consultancies, agencies, software vendors, manufacturers and professional services that are compared and recommended before the first call. GEO makes sure the comparison includes you, in the right context.
E-commerce and DTC brands
Stores and manufacturers whose products or categories appear in purchase questions: "best X for Y", "X vs Z", "is X worth it". Product data, reviews and comparison content that AI can extract.
Local and multi-location businesses
Clinics, law firms, home services, hospitality: when customers ask AI for recommendations in a city or region, entity consistency, reviews and local content decide who gets named.
Expert brands and founders
Companies that can provide data, experience, case studies and unique knowledge. Original insight is the content type AI systems cite most readily.
Where we build your AI visibility
We match the scope to where your customers actually ask questions. Most often we monitor ChatGPT search, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. For every company we prepare a separate set of prompts and intents, from general category questions to comparisons, recommendations and local queries.
What influences visibility in AI answers?
- Unique, useful content: concrete answers, data, first-hand experience and information that is hard to replace with generalities. Definitions, FAQs, comparisons and step-by-step guides are the formats AI systems extract most often.
- Technical accessibility: the site must be crawlable, indexable and rendered correctly, with the right AI crawlers allowed in robots.txt. If it needs a rebuild, see websites and online stores.
- A clear brand entity: a consistent name, service scope, location or service area, authors, case studies and company data across your site and external profiles.
- External sources: credible mentions, publications, directories, profiles and reviews that confirm what your site says about you. AI systems cite third-party sources far more often than a brand's own domain.
- Structured data: Organization, Service, FAQPage, Product and BreadcrumbList schema describe the page and entities in a machine-readable way. It helps understanding, but guarantees neither citations nor rankings.
- SEO and AI search consistency: Google states that core SEO best practices remain the foundation of visibility in AI Overviews and AI Mode.
GEO vs. SEO: what is the difference?
SEO gets pages ranked in classic search results. GEO gets your brand cited and recommended inside AI-generated answers. Both rest on the same foundations of technology, content and authority; GEO adds entity clarity, source development and monitoring of AI systems.
| SEO | GEO / AI search optimization | |
|---|---|---|
| Goal | Rank URLs in search results | Be cited, mentioned or recommended in AI answers |
| Unit of work | Keywords and intents mapped to pages | Prompts, questions, comparisons and recommendations |
| What gets extracted | Whole pages, titles and snippets | Passages, definitions, tables, FAQs and entity facts |
| Key signals | Relevance, links, technical health | Clarity, statistics, sources, entity consistency, third-party mentions |
| Measurement | Positions, clicks, organic traffic | Share of mentions, citations, answer context, AI referral traffic |
We build the foundation within our SEO services and treat GEO as one channel in a wider customer-acquisition system, alongside Google Ads and Meta Ads.
How we measure AI search results
We create a fixed set of questions matching your customers' intents and re-check the answers on a regular schedule across the monitored AI systems. We report your brand's share of mentions, citations and sources, the context of the answers, which competitors appear, visits from AI systems and, where available, Search Console data on Google's generative features. Progress is always measured against the starting benchmark, never against a promise of "position one".
What our AI search optimization service includes
- AI visibility audit: a set of prompts and queries, competitors, cited sources and current brand mentions across ChatGPT, Gemini, Perplexity and Google AI features.
- Site audit: indexing, crawlability, architecture, content, entities and structured data.
- Content for answers: definitions, FAQs, comparisons, expert answers, case studies and proprietary data, written to be quoted.
- Entity SEO: unifying company information on the site and in key external sources.
- Technology: Googlebot, OAI-SearchBot, PerplexityBot, robots.txt, llms.txt, HTTP statuses, rendering, canonicals and sitemap.
- Structured data: WebPage, Service, FAQPage and BreadcrumbList connected to the Organization entity.
- Off-site sources: a plan of valuable mentions, profiles, publications and references.
- Monitoring: mention and citation frequency, sources, answer context, referral traffic and Search Console data.
How we work
Query set and benchmark
We define the questions that match your customers' intents and measure the starting point across the AI systems that matter for your market.
Technical, content and entity audit
We check indexing, content, entities, structured data and AI-crawler accessibility, and list the barriers to being cited.
Content rollout and source growth
We publish answer-focused content, align brand data and develop credible external sources.
Monitoring and iterations
We repeat the measurement, report change against the benchmark and plan the next steps.
Why choose Yore Solutions for GEO?
- 15+ years of SEO experience behind every GEO plan. We do not sell "AI hacks"; we build content and architecture that both Google and generative engines can read.
- Audit of real queries. We check whether, and in what context, AI systems mention your brand today, before we recommend anything.
- Monitoring instead of promises. We measure mentions, citations, sources and AI traffic rather than promising a "number one" nobody can guarantee.
- Technology, content and off-site in one team, so audit findings get implemented rather than handed to someone else.
- Month-to-month cooperation, with the benchmark and reports as the reason to continue.
Results our team has delivered
Selected figures from projects run by our team (Search Console and analytics data, 90-day periods). AI visibility depends on your starting authority and market, so we discuss specific projects on a call, with the client's consent.
+72% AI search visibility
Growth in impressions and visits from AI-driven search features within 90 days of answer-focused content and entity work.
+38% Google visibility
The same technical and content foundation lifting classic organic impressions on business-relevant queries in the same period.
One source of truth
Company data, services and structured data unified across the site, llms.txt and external profiles, so AI systems describe the brand consistently.
FAQ
Frequently asked questions
How does GEO differ from SEO?
SEO focuses on the visibility of pages in classic search results. GEO (generative engine optimization) extends this to the presence of your brand and content in AI-generated answers from ChatGPT, Gemini, Perplexity and Google AI features. Both rely on the same foundations: technical accessibility, content quality, clear company information and credible sources.
Can you guarantee that ChatGPT will recommend my company?
No. No agency controls AI model answers or can honestly guarantee a permanent recommendation. We can increase the chances of visibility by improving content, technology, brand consistency and sources, and then measure how often your brand appears in a fixed set of queries.
Does GEO also work for Google AI Overviews and AI Mode?
Yes, in the sense that Google applies the same core quality and accessibility principles in its AI features as in Search. Google emphasizes that SEO best practices remain the foundation, and there is no separate "GEO markup" that guarantees presence in AI Overviews or AI Mode.
Do I need to unblock AI bots in robots.txt?
If you want your content to be discoverable and citable in ChatGPT search, do not block OAI-SearchBot; GPTBot is a separate crawler related to model training and can be managed independently. PerplexityBot and ClaudeBot work the same way for their platforms, and Google requires Googlebot access to indexable content.
Does Schema.org structured data improve AI visibility?
Structured data helps describe the page and entities in a machine-readable way, but it guarantees neither rankings nor citations. It should match the content visible to users and be implemented as part of a wider SEO and AI search architecture.
What is llms.txt and do I need it?
llms.txt is a plain-text file at the root of a website that gives AI systems a concise overview of the company, its services and key pages. It is not a ranking factor, but it is a cheap way to make sure AI tools read a consistent, current description of your business. We include it in every GEO implementation.
How do you measure visibility in ChatGPT and other AI systems?
With a fixed set of queries, measuring the frequency of brand mentions, cited sources, answer context, competitors and referral traffic from AI tools. For Google we also track Search Console data on generative features where the report is available.
How long until GEO shows results?
There is no fixed timeframe. It depends on indexing, the quality of existing content, brand authority, how often sources are updated and how individual AI systems fetch and refresh information. That is why we start with a benchmark and report change against the starting point.
Is AEO (answer engine optimization) the same as GEO?
The terms overlap. AEO usually refers to optimizing content to be the direct answer in featured snippets, voice assistants and AI answers; GEO focuses on being cited and recommended by generative AI systems. In practice we cover both within one plan: extractable answers on your site, and a credible brand entity across the web.
Do you provide AI search optimization for companies in the United States?
Yes. We work with companies across the United States and Europe. The prompt set, competitors and monitored AI systems are defined for your market and language, and all content, data and accounts remain your property.
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