Google Ads and Meta Ads management that pays for itself

What is Google Ads and Meta Ads management?

Google Ads and Meta Ads management is the ongoing planning, setup, conversion tracking and optimization of paid campaigns on Google Search, Shopping, Performance Max and YouTube, and on Facebook and Instagram. The goal is not clicks. It is measurable leads, sales and return on ad spend (ROAS) at an acquisition cost that fits your margins.

Yore Solutions runs Google Ads and Meta Ads for companies in the United States and Europe. We work inside your ad account, set up conversion tracking before we scale any budget, and report the numbers a business owner actually needs: cost per lead, cost per order, revenue and ROAS. If a campaign only produces traffic, we say so and fix it.

Who this service is for

Paid media works differently for a home-services company in Texas, a B2B software vendor and a DTC brand on Shopify. We build every account around the way you sell, not around a template.

Google Ads vs. Meta Ads: what is the difference?

Google Ads reaches people who are actively searching for a product or service. Meta Ads reaches people on Facebook and Instagram who match your audience but have not started searching yet. One captures existing demand; the other creates demand and brings visitors back through remarketing.

That is why we never start with "Google or Facebook?". We start with your business goal, how your customers decide, your margins, your service area and your budget, and only then define the role of each platform.

Google Ads: advertising to customers who are already searching

Google Ads shows your ad the moment a potential customer types a query related to your offer. It is the strongest channel when the customer already has a specific need and is comparing providers, which is the case for most services, B2B purchases and a large part of e-commerce.

Campaign types we use

• Search campaigns for high-intent queries, with query analysis, negative keywords, match-type control and location, schedule and device settings matched to demand.
• Performance Max and Shopping for stores, built on a clean product feed and transaction-level conversion data.
• Remarketing, Display and YouTube to return to visitors who did not convert on the first visit.
• Local campaigns connected to your Google Business Profile for calls, directions and store visits.

Cost per click is not our key metric. A click is a cost; value appears only when traffic turns into a call, a form, a sale or another measurable conversion. If you also want to grow free visibility in Google, see our SEO services.

Meta Ads: Facebook and Instagram advertising

Meta Ads reaches potential customers on Facebook and Instagram even when they are not typing your product into a search engine. In this channel the creative, the offer, the message and audience data matter most, and a campaign is only as good as the ad people actually stop for.

• Prospecting with interest, lookalike and Advantage+ audiences to reach people who have never heard of you.
• Retargeting of website visitors, product viewers, engaged followers and customer lists.
• Lead ads with instant forms synced to your CRM, so no lead sits unanswered.
• Creative testing of hooks, formats and offers, because on Meta the creative is the targeting.

In e-commerce, Google and Meta usually complement each other: Google captures existing demand while Facebook and Instagram build interest and return to the user at later stages of the decision. If you also need organic content and video, see social media management and video and short-form content.

Google Ads or Meta Ads: which should your company choose?

• Google Ads is usually the first test when active demand exists and people type a specific service, product or problem into Google.
• Meta Ads makes more sense when the decision is visual, the product needs to be shown, or you want to reach people who are not searching yet.
• Google Ads + Meta Ads works when a customer needs several touchpoints before buying. The budget split should follow conversion and profitability data, not platform loyalty.

You do not need to know how Search differs from Performance Max or how Meta's algorithm works. We start with your sales goal and pick the system for you.

Paid campaigns for e-commerce and online stores

In an online store, traffic is not the goal. What counts is sales, revenue, cost per order and ROAS. We analyze campaign structure together with the product feed, category and product pages and transaction data, then combine Shopping and Performance Max on Google with prospecting and dynamic remarketing on Meta.

If ads generate traffic but the store converts poorly, a bigger budget will not fix it. In that case we look at the store itself first. See websites and online stores.

Paid campaigns for lead generation: services and B2B

In services and B2B, lead quality matters more than lead count. We track calls, forms, chats and booked meetings, import offline conversions from your CRM where possible, and use your sales team's feedback to teach the platforms which leads are worth paying for. A campaign that produces cheap, unqualified leads is not a cheap campaign.

Speed of follow-up decides whether a paid lead becomes a customer. If enquiries wait hours for a reply, see marketing automation.

Why campaigns need ongoing optimization

Costs and results change with competition, seasonality, user behavior, offer changes and the data the ad platform collects. We regularly review where the budget goes and test the elements that can improve performance: queries, audiences, bids, creative, landing pages and conversion settings.

We do not optimize for Quality Score alone. Google describes Quality Score as a diagnostic tool based on expected click-through rate, ad relevance and landing page experience. We monitor it, but business decisions rest on conversions, acquisition cost and profitability. A good campaign does not end at the click: the landing page must deliver what the ad promised and make the next step easy.

How much does Google Ads management cost?

The cost has two parts: the media budget you pay directly to Google or Meta, and the management fee for strategy, setup, optimization and reporting. Budget size depends on your industry, competition, location, product or service value, campaign goal and the amount of data needed to judge results reliably.

There is no universal amount that is right for every company. Instead of promising cheap clicks, we establish what cost per lead or cost per sale makes economic sense in your business model, and present a specific scope and fee after the audit, before any work starts.

What our Google Ads and Meta Ads management includes

• Account and strategy audit: existing campaigns, budget use, search terms, structure, ads, audiences and measurement setup.
• Conversion tracking: verifying or configuring forms, calls, transactions, GA4 events and CRM or offline conversions.
• Campaign structure: campaign types matched to the goal, demand, offer and how your customers decide.
• Ad copy and creative: messages matched to intent and purchase stage, with variant testing.
• Ongoing optimization: queries, exclusions, budgets, locations, schedules, bids, audiences and segment performance.
• Reporting: conversions, cost per conversion, sales, conversion value and ROAS, wherever the data allows reliable measurement.

How we work

Why run your ads with Yore Solutions?

• 15+ years of hands-on experience. The people who set up and optimize your campaigns have been running paid media for e-commerce, services, B2B and local businesses since the AdWords era.
• The account belongs to you. We work on your Google Ads and Meta accounts, so you keep campaigns, history and data if we ever part ways.
• Measurement before scaling. We do not raise budgets because clicks went up. We confirm conversions and their quality first.
• Month-to-month cooperation. You judge us by the quality of the work, not the length of a contract.
• Direct contact with the person running your campaigns, not an account manager passing notes to a team you never meet.
• One team for ads, SEO, AI search, websites and automation, so paid traffic lands on pages that convert and enquiries are followed up.
• US and European markets, with campaign structure, language, targeting and reporting adapted to each market and time zone.

Need someone to coordinate paid media together with the rest of your marketing? See our outsourced marketing manager model.

Results our team has delivered

Selected figures from client accounts managed by our team (Google Ads and GA4 data, 90-day periods). Results always depend on the market, offer and budget, which is why we discuss project details on a call, with the client's consent.