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SEO services that build long-term organic visibility
Technical foundations, content and authority that grow organic traffic in Google — and keep it growing.
What is SEO and what should it deliver for your business?
SEO (search engine optimization) is the process of increasing a website's visibility in Google's free, organic results for the queries that matter to your business. It covers technical accessibility for crawlers, site structure, content that matches search intent, internal linking and the authority signals that make Google trust your domain.
The goal is not to collect as many keywords as possible. What matters is whether visibility turns into valuable traffic, leads, sales and lower dependence on paid ads. Yore Solutions runs SEO for websites and online stores of companies in the United States and Europe: technical SEO, keyword and intent strategy, content, internal linking and authority building, delivered by a team with 15+ years of hands-on experience that can also implement changes on the site.
Who our SEO services are for
A local dental practice, a B2B manufacturer and a Shopify store do not need the same SEO. We build the plan around your market, your sales process and the queries that actually lead to a customer.
Service businesses and local companies
Home services, healthcare, legal, financial and professional services with a defined service area. "Service + city" pages, Google Business Profile alignment, reviews and content that answers pre-contact questions.
B2B companies and manufacturers
Longer buying cycles and several decision-makers. Expert content, comparison and problem-solution pages, product and capability pages that rank for the queries engineers, buyers and executives actually type.
E-commerce and online stores
Category, subcategory and product optimization, filters and facets, indexing control, structured data and information architecture. Measured by organic revenue, not just rankings.
SaaS and technology companies
Feature and use-case pages, integrations, comparisons and "alternative to" pages, plus a content program built on real product knowledge instead of generic blog posts.
How we choose keywords and search intents
A good SEO strategy does not start with a list of the most popular words. It starts with a map of your customer's decision: what they search for before buying, how they compare options, which questions they ask and which page on your site should answer each of them.
Some queries have local intent, others are national, international or industry-specific. For companies selling in several markets we map keywords by country, language, search intent and commercial value instead of translating one keyword list mechanically. Every main intent gets one URL, which limits keyword cannibalization and makes the site easier for Google to understand.
The three layers of SEO we work on
Technical SEO
Crawlability, indexing, HTTP statuses, canonicals, redirects, duplication, pagination, URL structure, sitemap, robots.txt, Core Web Vitals and rendering. Technical problems cap everything else, so they come first.
Content and on-page SEO
Pages that are useful for the customer and unambiguous for the search engine: definitions, questions, comparisons and decision-making information, with clear headings, internal links and descriptive anchors. Content is written to be read, and to be extracted by search engines and AI answers alike.
Authority and off-page SEO
Link-profile analysis and valuable sources of mentions: industry publications, partners, directories and citations that confirm your company is real and credible. No mass low-quality link schemes.
E-commerce SEO for online stores
In e-commerce, SEO is rarely about blog articles. The results come from categories, subcategories, products, filters, facets, indexing, structured data, internal linking and information architecture, plus control over duplicate and parameter-generated pages.
We match keywords to purchase intent and margin, and judge results by traffic to categories and products and revenue from the organic channel, provided analytics is set up correctly. If the store needs a technical or UX rebuild first, see websites and online stores.
SEO vs. Google Ads: when to combine the channels
SEO and paid search answer the same customer needs but work differently. A paid campaign lets you test selected queries and offers immediately; SEO builds organic visibility gradually and keeps delivering without a daily budget. Ads data helps find the queries that convert, and SEO grows the share of free traffic on those queries over time.
| SEO | Google Ads | |
|---|---|---|
| Time to results | Weeks to months, then compounding | Days, while the budget runs |
| Cost model | Work and content, no cost per click | Media budget plus management |
| Best use | Durable visibility, trust, lower acquisition cost long term | Fast demand capture, testing offers and queries |
| Risk | Algorithm updates, slow start | Results stop when spend stops |
See Google Ads and Meta Ads management for the paid side of the system.
SEO and AI search: the same foundation
Google states that to appear as a supporting link in AI Overviews or AI Mode, a page must be indexable and meet standard Search requirements; there is no special markup required for these features. Solid technical SEO and useful content are therefore the foundation of visibility in generative search as well.
We treat classic SEO and generative engine optimization as related but separate service intents. Getting your brand cited and recommended by ChatGPT, Gemini and Perplexity has its own plan: see AI search optimization (GEO).
How long does SEO take?
There is no honest single answer for every domain. Timing depends on site history, competition, technical quality, the amount and quality of existing content, the link profile and how quickly changes are implemented. In less competitive niches improvements can show within weeks; strong commercial phrases in competitive US markets usually take months of systematic work.
Instead of guaranteeing a position by a date, we set milestones: technical problems fixed, the right pages indexed, growth in valuable queries, then growth in organic traffic and conversions.
How much does SEO cost?
The cost depends on the size of the site, the number of markets and services, technical condition, competition, content needs and the scope of authority building. A small service website needs different work than a store with thousands of URLs.
Before quoting, we analyze the site and priorities. The scope is not a package of keyword, article and link counts, but a work plan based on your current barriers and potential, presented as a fixed monthly fee before any work starts.
What our SEO services include
- Technical audit and indexing: HTTP statuses, canonicals, sitemap, robots.txt, redirects, duplication, pagination, URL structure and performance.
- Information architecture and keyword map: one main intent per URL to limit cannibalization.
- Content SEO: new pages and optimization of existing ones, written for customers and unambiguous for search engines.
- Internal linking: connections between important pages with descriptive anchors.
- Domain authority: link-profile analysis and a plan of valuable mentions, without mass low-quality schemes.
- Measurement and iteration: visibility, clicks, organic traffic and conversions in Search Console and GA4, reported monthly.
How we work
Audit and data
We analyze the technology, Search Console, content, structure, competitors and link profile, and separate urgent problems from things that can wait.
Keyword map and technical priorities
We assign intents to pages and remove the indexing barriers that limit growth.
Content and linking
We optimize existing pages, create the content that is missing and strengthen internal connections.
Authority, reporting and growth
We grow external signals, report visibility, traffic and conversions, and update the plan based on data.
Why choose Yore Solutions for SEO?
- 15+ years of hands-on SEO experience across e-commerce, services, B2B and local businesses, in several languages and markets.
- SEO connected to the business. We judge keywords and content by their potential to win a customer, not by raw search volume.
- Technology, content and strategy in one team. We do not separate the audit from the ability to implement changes on your site.
- Transparent reporting. Not only positions, but organic traffic, conversions and the work performed.
- No "top 3 guaranteed" promises. We set goals and metrics we can actually work toward.
- Month-to-month cooperation. SEO takes time, but progress should convince you, not a contract.
Results our team has delivered
Selected figures from client projects run by our team (Search Console and GA4 data). Every domain starts from a different place, so we discuss project details on a call, with the client's consent.
+38% Google visibility
Growth in impressions on business-relevant queries within 90 days of technical and content changes on a service website.
Two independent channels
A furniture e-commerce store growing sales from paid and organic traffic at the same time, with organic built on product and category queries.
Ranking gains within weeks
A B2B services website modernized in stages, with visible ranking improvements soon after the technical and content work went live.
FAQ
Frequently asked questions
What is SEO?
SEO (search engine optimization) is the process of increasing a website's visibility in Google's free, organic search results. It covers technology, site structure, content, internal linking and domain-authority building, with the goal of turning visibility into traffic, leads and sales.
How much do SEO services cost?
The price depends on competition, site size, technical condition, content needs, the number of services or categories and the scope of authority building. A quote should come from an audit and a work plan, not from a keyword count. We present a fixed monthly scope and fee before work starts.
How long does it take to see SEO results?
It depends on competition, domain history, technical condition and the scope of work. First changes can appear within weeks, but stable growth on competitive commercial queries usually takes months of systematic work. We set milestones instead of guaranteeing positions by a date.
How do I rank higher on Google?
First check whether the right page answers the right query and whether Google can index it correctly. Then you need useful content, logical structure, internal linking and credibility signals. The order of work comes from an audit, not from guesswork.
What does an SEO audit include?
An audit covers indexing, canonicals, redirects, URL structure, the sitemap, robots.txt, speed and Core Web Vitals, structured data, content, internal linking, the link profile and competitor analysis. The exact scope depends on the type of site.
Do you do SEO for online stores?
Yes. E-commerce SEO covers categories, products, filters, indexing, structured data and content that supports the purchase decision. Results are tied to organic traffic to categories and products and to revenue from the organic channel.
Is local SEO part of this service?
This page is mainly about SEO for websites and online stores. Google Business Profile, Maps and local-pack work is planned as part of the same strategy for companies with a defined service area, and we scope it after the audit.
Does SEO also help with visibility in AI search?
Yes. Indexability, good technology and useful content are the foundation of visibility in Google AI Overviews, AI Mode and other generative features. A detailed strategy for being cited in AI answers is a separate service: AI search optimization (GEO).
Do I have to sign a long SEO contract?
No. We work month to month. SEO takes time, but you should have transparency of the work, data and progress instead of being tied to a long agreement.
Do you provide SEO services for companies in the United States?
Yes. We work with companies across the United States and Europe. The strategy is based on your target market, language, competition and search intent, not on our physical location. All data, accounts and content remain your property.
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